What Is The Green Carpet Challenge

I started it as an exercise during the single man awards season in 2010 she explained i wanted to use the fact that i.

What is the green carpet challenge. The turn of the decade marks a whole ten years since the green carpet challenge was born in 2010 when lucy siegle challenged livia firth to put sustainable luxury on the red carpet. At eco age we know the power of the red carpet and the met gala is the biggest red carpet moment in the fashion calendar. One year later livia firth founder of consultancy eco age followed with her now global green carpet challenge which not only encourages celebrities to dress sustainably at events but also. It enables them to make their brand more sustainable and eco friendly.

The gcc is a sophisticated initiative that pairs glamour with ethics serving to raise the profile of a brand on red carpets around the world putting sustainability in the spotlight underpinned by digital. Green carpet challenge awards. The green carpet challenge s first outing marked a subtle shift on the red carpet that night. Because it was televised we were able to alert all of the sustainable designers makers and.

Savvy about the impact a red carpet photograph beamed around the world could have the environmentalist was one of the first to make sustainable statements in hollywood. The green carpet challenge pieces will be auctioned for oxfam on 31 march at selfridges as part of the oxfam curiosity shop. The green carpet challenge has shown that sustainable fashion can be glamorous. The green carpet challenge is a one of a kind challenge that spreads awareness between brands and people.

What followed has been a phenomenal decade of low impact awards season looks championed by designers and celebrities alike. Now we see that there can be a future model in which fashion continues to inject magic into people s lives whilst respecting the environment the green carpet challenge is a dynamic project founded by livia firth and. Livia remembers thinking ok we re up and running and thinking about all the opportunities we would have to showcase sustainable design firsts. Once we thought of sustainable design as worthy but a little dull.

The shop opens to the public in the ultralounge from april 1 10. The green carpet challenge aims to convert sustainable fashion sceptics to the idea that the collaboration of glamour and eco manufacturing can be a harmonious one. The green carpet challenge gcc is our world renowned sustainability initiative that creates a compelling and press worthy narrative to amplify a brand s environmental principles. 15 january 2020 marked 10 years since firth and her friend the journalist lucy siegle launched their blog the green carpet challenge on vogue co uk.