Sports Fan Engagement Strategies Pdf
Jenny rooney forbes staff.
Sports fan engagement strategies pdf. Importance of fan engagement. Sports marketing differs from other forms of b2b or b2c marketing because sports fans are already engaged with their favourite teams the product brand in other marketing departments. The baltimore ravens defeated the cincinnati bengals by a score of 19 14 at m t bank stadium on november 27 2016 in. The best platforms integrate activities across all four of the fan engagement strategies outlined here.
Previously we introduced the concept of 360 fan engagement and how in short fan engagement strategies focus around 4 categories based on location at or away from the sporting venue and timing on game days or non game days. 9 sports fan engagement tips from the best teams in the industry. Based on a matrix devised by sports marketers and consultants fowler and wilson the diagram below highlights the need to consider fan engagement from 4 key angles. No two sports fans are alike and sports organizations should be agile in adapting and evolving their offerings to address different fan segments.
Turn big data into bigger fan engagement. By following these steps you can create a digital fan engagement strategy that really works. More and more sports clubs recognise the importance of having a digital platform on which fans and fan engagement activities are hosted 365 days per year. This is especially true in sports where fans are not merely people who root for a certain sports club they are often part of the club s brand and identity a hammock for the difficult times and in the end the reason competitive sports exist.
Executive vp and chief strategy and growth officer at the nfl sat down with forbes. Sports fans are 67 more likely to use twitter to enhance their viewing experience so considering leveraging this social platform during a game time contest to both track and boost engagement. Based on learnings from deloitte s survey on fan engagement in sports we have identified moves teams and leagues can make to connect and deepen their relationships with fans. 360 fan engagement.
How technology is changing sports fan engagement. Sports marketers should therefore develop social media strategies that resemble plans implemented by other marketers but with some minor adjustments. Users are looking for ways to be involved and support the teams brands and organizations they love. Nothing in life should be taken for granted especially someone s love and dedication.
9 cutting edge sports fan engagement tips from the best teams in the industry. Fan engagement needs to be carefully managed both on and off site and on match days and non match days.